Nigerian food e-commerce startup Pricepally raises $1.3m seed round.

Nigerian startup Pricepally, a fresh and packaged food e-commerce platform, has raised US$1.3 million in seed funding to help it scale.

Refreshingly, what was expected of her was the same thing that was expected of Lara Stone: to take a beautiful picture.

Launched in 2019 by Luther Lawoyin, Jumai Abalaka, Deepak Bansal and Monsunmola Adefemi, Pricepally sources farm-fresh produce and distributes it via its e-commerce platform.

By bridging the gap between producers and consumers, Pricepally ensures not only top-notch quality but also competitive pricing, creating a win-win situation for all stakeholders involved. 

The startup has now raised a US$1.3 million seed round from investors including Samurai Incubate, SOSV, ELEA, Hi2 Global, Chui Ventures, and David Mureithi, the former MD of Unilever West Africa. 

Pricepally will use the funding to expanding its footprint, entering new cities and growing in existing markets Lagos, Abuja, and Port Harcourt. It will also enhance its technology, optimise end-to-end operations, introduce innovative consumer features, and nurture burgeoning B2B markets.


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